I swear I didn't get paid to do this but...
LOOK! The adulterers prayers have been answered! Book hotels in the daytime, with minimum fuss! Comfortably avoid embarrassing check-in at a Travellodge and the knowing looks of the receptionists!
There aren't many hotels on there yet, but I'm sure plenty will be clambering to join once they find out they could be cashing in on our 'working lunches'. Working indeed.